Como vender seguros: copywriting e gatilhos podem ajudar

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Contudo, para ter certeza de que sua copy está adequada, nada melhor do que testar. Mas não sem antes passar pelo checklist:

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Texto deve ser curto e objetivo; Gatilhos mentais; Técnica AIDA. E depois da avaliação: ele faz sentido para o meu cliente ideal ou é agressivo?

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Ainda sobre os gatilhos mentais, tenha sempre: Autoridade; Afinidade; Escassez; Coerência e compromisso; Prova social; Reciprocidade.

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Agora você tem, basicamente, tudo que você precisa para saber como vender seguros de maneira assertiva, quando o assunto for copywriting e gatilhos.

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Clique aqui e confira o conteúdo completo!

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